
I’ll tell you soon as look at you: SEO ruined food blogging. The death of Google, the concept of pivoting to video, AI and the word I don’t even want uttered near my blog because it makes me so belligerent and queasy — ChatG*T — are carving up the remaining carrion. I’ll leave expanding that preamble for another day, but all of this is to say, contextually, that while I’m a rabid hater of roughly 79-86% of food content out there (up to and including the word “content” to describe writing and developing recipes), there are still pockets of hope to be found, like the dimpling air bubbles in a focaccia — people who are driven by a bona fide and guileless love of food, not a love of affiliate link kickbacks (whatever they even are, other than none of my business!) I’m talking of course about people like Bettina Makalintal, ItsHolly, and in the case of the recipe that inspired today’s salmon with roasted cherry tomatoes and fennel, Hailee Catalano.









